The Real Estate business has changed in the last twenty
years. Not fundamentally, of course. It’s still about communicating effectively
with people. But, the technology of computers and the internet have changed the
way we do business in a variety of ways.
The business is still about communicating effectively, which
is ironic when you consider how confusing all the options can be. You, like so
many other people, may be overwhelmed by technology marketing aimed at everyone
and no one all at the same time.
Do I need a smart
phone? Do I need a tablet? What is an app and which apps should I get? What
about a website? A blog? Do I have to use Twitter? Why do I need a Facebook
business page when I already have a Facebook page? How do I send a text message?
If you’re not asking the questions above, chances are you
did at one time. Chances are even better that you’ve heard Real Estate
professionals asking those questions.
Take Your Time.
If you’ve been in business for any amount of time, you probably don’t need to
rush into adopting new technology. It’s always going to be best to take your
time and get it right.
Don’t Worry. All
of this technology is remarkably forgiving. If you do make a mistake, it’s not
going to be the end of the world. If you get frustrated or lost, put it down,
take a walk and then…
Ask Questions.
Leverage your network to find out how your friends and co-workers are using a
specific technology. Buy someone a cup of coffee and pick their brains. Take
classes. Hire a computer geek to tutor you on the basics.
Why do I need any of
this stuff?
The goal is to use this new technology to make your life
more efficient and stress-free. Any other result is wrong!
What stuff do I need?
Anything that’s going to make it easier for you to connect
with and assist your clients is something you should consider. We at Kim Hughes& Company are experienced in and enjoy using various technologies that may
be helpful for you to explore. Over the course of the coming weeks and months,
we’ll take a look at individual technologies and give you reasons to consider
adding it to your bag of tricks. And, if there’s something specific you want to
know or if you have questions about using technology in Real Estate, let us
know. We’re here to help you!
