The Places You’ll Go – Google Places Uses Momentum To Grow

Do you use Google Places? Chances are, if you have ever looked up a business listing through Google, you’ve landed on Google Places. Also known as the Google Local Business Center, Google Places gives local business owners the opportunity to list address, phone, hours of operation and brief snippets about their business, as well as link to Google Maps.

Businesses can also show photos, respond to reviews and offer coupons, all for free. All that is required to get started is setting up a free Google account. For a flat fee of $25 per month, businesses can also participate in an advertising program called Google Tags that provides a way to call attention to the listing.

Google Places has more than 4 million local business using its service; Google sees more than 100 million visitors each month to Google Maps.

Enter Facebook Places. Facebook Places is a location-based platform that lets Facebook members check in from a local business and then tag friends to let them know where they are. Both services seek to connect local businesses with consumers.

So far, Google is all about the business, with no social connection; and Facebook is all about the user connection. As more businesses start to register with Facebook Places, expect to see advertising come into play. Google has strong momentum on its side, and analysts expect to see the search giant add social content before long. Social tools should create an interesting competition between Google and Facebook for small business ad share and consumer mindshare.